January 31, 2023
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Ken Block co-founded the iconic fashion brand DC Shoes.

In 1994, long before his rally racing debut, Ken Block co-founded the legendary fashion brand DC Shoes with his business partner Damon Way.

DC’s “about us” page states: “In 1994, DC created a line of shoes specifically for skateboarders with a mission to revolutionize the style of skateboarding footwear and elevate the quality of skateboarding to the highest level.

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“That mission grew to create a brand that forever changed the face of action sports.

“Today, DC is a global brand whose product line has expanded to include men’s, women’s and children’s skateboarding and casual footwear, apparel, snowboards, snowboard boots, outerwear and accessories.

“As one of the cornerstones of its marketing strategy, DC has built a team of world-class professional skateboarders and snowboarders who exemplify and strengthen the DC brand, develop its branded products and support its promotional efforts.

“DC continues to stay true to its original mission of being the most sought after sports action skateboard brand.”

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